How do you instantly tell the difference between a good SEO and a bad one?
Look at their SEO reports.
Bad SEO reports – Clients get lost in pointless data, don’t know what work was done, and get no insightful comments.
Good SEO reports – Clients see key data summaries and easy-to-understand insights and overview of the work done.
I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with experts from our Ahrefs Insider community. The conclusion? You can’t create an SEO report template that covers everything necessary without knowing a client, their business, and your responsibilities in the project.
But what I have for you here will get you as close as possible to a perfect SEO report. That is the main reason why I started discussing SEO reporting with experts in the first place.
Before you steal our SEO report template, let’s first learn the following:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
What an SEO report is
What the SEO report should contain
How long it takes to create one
SEO report template
Let’s get into it.
What is an SEO report?
An SEO report is an overview of important SEO metrics reflecting business growth, performance in search engines, backlink portfolio strength, and website health.
It’s the main resource for your clients, managers, or bosses that tracks the progress of your work and its impact. After all, these stakeholders want to see that their money is well spent on you.
And while you can’t win with SEO every month, an effective SEO report should still convey that your work is likely to have positive ROI in the long term.
This leads us nicely to…