The user's purchasing preferences should be taken into account. One can imagine that a customer receives an e-mail with the products which usually interest him shortly before the moment when he usually consults the website. club med personalization Credit: Kameleoon Prioritize your loyal customers The loyalty strategy necessarily requires offering the most loyal customers benefits to reward their loyalty and strengthen their attachment to your brand. Whatever the form of the advantage.
The loyal customer will appreciate this attention. Offering exclusivity or a preferential advantage will help to reinforce the customer's idea of remaining loyal. Obviously, you have to fax list adapt the reward according to the needs and expectations of your customers. These privileges can go through the establishment of a loyalty program that rewards customers based on their purchases. It is also customary to give a gift for New Year's Eve. You can also invite your loyal customers to events (open house days, previews, cocktail parties, etc.). Finally, at the time of the digitization of communication, you can also send your catalog in paper version, in limited edition.
It all depends on your business and the expectations of your customers. loyalty gift Use experiential marketing If you want to seduce occasional customers, who are a little less loyal, it is in the field of experiential marketing that you will have to play. By offering them a unique and memorable experience, you make an impression and strengthen their attachment to your brand. Applied to a website, experiential marketing will exacerbate sight and hearing. The site must be interactive and fun. The Wed'ze ski equipment website, for example, has set up a specific site for the launch of its 2016/2017 collection of goggles. Users could simulate the vision of a ski session with and without goggles by moving a slider. Video player 00:00 00:06 With the opportunities offered by new technologies (360° video, virtual and augmented reality, etc.